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Denim Day 2026
Observed on the last Wednesday of April, Denim Day is a global campaign against sexual violence and victim-blaming. It began in response to a 1998 Italian Supreme Court ruling that overturned a rape conviction, with justices arguing the victim’s tight jeans implied consent. In protest, women in the Italian Parliament wore jeans to work in solidarity.
In 1999, Peace Over Violence launched Denim Day in Los Angeles to challenge the myths surrounding sexual assault. Today, it is the world’s longest-running prevention campaign, encouraging people to wear denim as a visible “social statement” against the misconceptions that fuel sexual violence.








